Build a clear personal brand

Work through the steps

1. Choose one audience and problem. Compare the language in five relevant roles with the work you have actually done.
2. Draft a positioning sentence: I help [audience] achieve [outcome] through [skills], supported by [evidence]. Use a real example rather than a sweeping promise.
3. Ask AI for three tones, then edit a headline, 80-word bio, and introduction in your voice. Align the core facts across your resume, LinkedIn, and portfolio.
4. Create a small visual kit in Figma or your preferred design tool: two fonts, a readable palette, and a banner using real work or clearly illustrative visuals. Ask three people what role they would recommend you for.

Try this prompt

Replace the brackets with reviewed information. Copy into your chosen AI tool; this page does not run agents or send your information.

Be my personal-brand editor. Using these verified facts, propose three positioning options for [audience]. For each give a headline, an 80-word bio, a proof statement, and a weakness to fix. Use plain language and my voice sample. Do not invent authority, awards, employers, credentials, or demand. [Facts + voice sample.]

Before you call it finished

Can a new reader identify your focus and one reason to trust you? Do the words sound natural when spoken?

Return to the training hub · Next lesson: Make your expertise easier to discover →